Agile Vision Statement Template for Confluence

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Want to use our Agile Vision Statement Template? Simply install Mosaic for Confluence and choose it from the Confluence templates library.

Once you've installed Mosaic, follow these steps:

Create a new page or live doc in Confluence, then click All templates from the bottom menu.
Click on the templates search bar and type ‘Mosaic’.
Select the ‘Agile Vision Statement’ template to get started, or hover over it for a preview.

This Vision Statement Template is part of the Jon Kern Agile Framework: a set of ten templates filled with expert advice and guidance to help your team master agile work. To learn more about Jon Kern and the Agile Manifesto, and to see the rest of the templates in this framework, head to the Jon Kern Agile Framework Hub.

What is a vision statement?

A vision statement guides teams in writing a concise description of the future they aim to create for customers and the business. It focuses on purpose, outcomes, and value, rather than detailed requirements, making it easy for agile teams to align on direction while still adapting as they learn.

A colourful, stylised image of a mountain with a flag at the top

Why does your team need a vision statement?

When starting out fresh, the buzz of a new product or team can make it difficult to pin down exactly what you are trying to achieve. Creating a single, shared source of truth for why the product, project, or initiative exists and what success looks like helps get everyone moving towards the same goal.

A school of fish all swimming in the same direction

Leaders, sponsors, and customers appreciate a concise view of where the product is headed without having to wade through heavyweight documentation. By making the vision easy to share and revisit in Confluence, you reduce misunderstandings and build trust that your team is investing effort in the right problems.

Even the best plans will change as you learn more about your users and your market. Housing your vision statement in Confluence means you can update it quickly as new insights emerge, so teams aren't stuck working to an out‑of‑date idea of success.

When starting out fresh, the buzz of a new product or team can make it difficult to pin down exactly what you are trying to achieve. Creating a single, shared source of truth for why the product, project, or initiative exists and what success looks like helps get everyone moving towards the same goal.

Leaders, sponsors, and customers appreciate a concise view of where the product is headed without having to wade through heavyweight documentation. By making the vision easy to share and revisit in Confluence, you reduce misunderstandings and build trust that your team is investing effort in the right problems.

Even the best plans will change as you learn more about your users and your market. Housing your vision statement in Confluence means you can update it quickly as new insights emerge, so teams aren't stuck working to an out‑of‑date idea of success.

When starting out fresh, the buzz of a new product or team can make it difficult to pin down exactly what you are trying to achieve. Creating a single, shared source of truth for why the product, project, or initiative exists and what success looks like helps get everyone moving towards the same goal.

Leaders, sponsors, and customers appreciate a concise view of where the product is headed without having to wade through heavyweight documentation. By making the vision easy to share and revisit in Confluence, you reduce misunderstandings and build trust that your team is investing effort in the right problems.

Even the best plans will change as you learn more about your users and your market. Housing your vision statement in Confluence means you can update it quickly as new insights emerge, so teams aren't stuck working to an out‑of‑date idea of success.

What elements should a vision statement include?

Statement of purpose

Jon Kern suggests the best way to clarify your vision and get focused is simply to write an answer to the question “What is your business purpose?” in under 25 words. This is much more challenging than it sounds, but don’t be tempted to extend the word limit. It’s concise for a reason.

Value proposition canvas

The value proposition canvas is a tool originally created by Alex Osterwalder, Yves Pigneur, and Alan Smith to help map how your product solves real customer pains and delivers meaningful gains.

Our template suggests two ways you can display your value proposition canvas in Confluence, depending on whether you’d prefer it all on one page (using Advanced Cards) or on an embedded whiteboard.

A screenshot of the value proposition canvas section of the Agile Vision Statement Template for Confluence

‘Create your vision statement’ guide

Another tool you can use to narrow down your vision and put it into words is our ‘Create your vision statement’ guide: a table with a row for brainstorming components of your vision statement, a row for structuring your sentence, and a final row for tidying it up into concise wording.

Next in the Jon Kern Agile Framework

This Vision Statement Template is the first template of the Jon Kern Agile Framework. Click the button below to see the next template in this set, or head to the Jon Kern Agile Framework Hub to see them all.

See the Agile Product Roadmap Template