Agile Customer Feedback Log Template for Confluence

Give your team a place to capture and revisit what users are saying about your products, so you can make smarter decisions and keep your work tightly aligned to their needs.

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Want to use our Agile Customer Feedback Log Template? Simply install Mosaic for Confluence and choose it from the Confluence templates library.

Once you've installed Mosaic, follow these steps:

Create a new page or live doc in Confluence, then click All templates from the bottom menu.
Click on the templates search bar and type ‘Mosaic’.
Select the ‘Agile Customer Feedback Log’ template to get started, or hover over it for a preview.

This Customer Feedback Log Template is part of the Jon Kern Agile Framework: a set of ten templates filled with expert advice and guidance to help your team master agile work. To learn more about Jon Kern and the Agile Manifesto, and to see the rest of the templates in this framework, head to the Jon Kern Agile Framework Hub.

What is a customer feedback log?

A customer feedback log is a central place to capture what users are saying about a product or feature across different channels. It turns raw comments, interviews, and survey responses into a living record your team can use to spot patterns, make better decisions, and keep work tied to real customer needs.

A colourful, collage-style image of a letterbox and an envelope

Why does your team need a customer feedback log?

By logging feedback in one shared space, teams can easily see what customers actually care about, rather than relying on assumptions or second‑hand summaries.

When you can link themes in the log to ideas, tickets, or roadmap items, it becomes much easier to explain why something matters now and to choose work that will have the biggest impact.

A stylised image of a signpost with the right direction labelled with a green tick

Tracking feedback over time lets you see recurring issues, emerging opportunities, and whether recent releases are genuinely improving the experience.

A colourful, collage-style image of a box of lightbulbs

By logging feedback in one shared space, teams can easily see what customers actually care about, rather than relying on assumptions or second‑hand summaries.

When you can link themes in the log to ideas, tickets, or roadmap items, it becomes much easier to explain why something matters now and to choose work that will have the biggest impact.

Tracking feedback over time lets you see recurring issues, emerging opportunities, and whether recent releases are genuinely improving the experience.

By logging feedback in one shared space, teams can easily see what customers actually care about, rather than relying on assumptions or second‑hand summaries.

When you can link themes in the log to ideas, tickets, or roadmap items, it becomes much easier to explain why something matters now and to choose work that will have the biggest impact.

Tracking feedback over time lets you see recurring issues, emerging opportunities, and whether recent releases are genuinely improving the experience.

What elements should your customer feedback log include?

A place for all feedback

Don’t let any feedback go to waste. Keep it all (the good, the bad, and the ugly) safe in a table like the one in our template. Even when something doesn’t feel relevant in the moment, you might want to find it again later.

Keeping your full feedback log in an Advanced Expand macro means you can collapse it so it doesn’t take up too much space on the page as it grows.

A screenshot of the 'Full customer feedback log' section of the Agile Customer Feedback Log Template, including a tip

Categorisation and highlights

You’ll most likely have some feedback that is more useful than others, whether it’s a new suggestion, a pat on the back to motivate your team, or an issue to be aware of.

Our template uses tabs so you can organise your customers’ insights and flick between positive feedback, ideas and suggestions, and complaints and constructive feedback, allowing your team to find what they are looking for quickly. You can also highlight key insights for each category in Advanced Cards to give your team an overview of any recurring themes or particularly interesting thoughts.

A screenshot of the 'Positive feedback' section of the Agile Customer Feedback Log Template, showing three cards in green and a table

Next in the Jon Kern Agile Framework

This Customer Feedback Log Template is the last template of the Jon Kern Agile Framework. Click the button below to see the first template in this set, or head to the Jon Kern Agile Framework Hub to see them all.

See the Agile Vision Statement Template