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How to use colour palettes for consistent Confluence branding
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How to use colour palettes for consistent Confluence branding

A headshot of Zoriana Bogutska
Zoriana Bogutska
11th March, 2024
A selection of vibrant colour palettes on a stylised background
A headshot of Zoriana Bogutska
Zoriana Bogutska
11th March, 2024
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Why consistent Confluence branding matters
How to consistently brand Confluence pages
How to create a colour palette in Confluence
Brand consistency is just one step

Keen to make your Confluence branding more cohesive? Discover how colour palettes can help your pages look polished and professional.

Confluence is built as a collaboration tool and, as such, it’s natural for multiple creators to contribute to its pages. However, this collective effort can often feel mismatched and sometimes even jarring. Thanks to Content Formatting Macros for Confluence’s handy colour palette feature, users can easily create content that feels like it belongs together.

Why consistent Confluence branding matters

Consistent colour branding in Confluence helps create a more cohesive and effective user experience. Here are some reasons why it’s so useful:

Brand (and product) recognition: Consistent colour usage in line with brand guidelines makes it easier for users to recognise and identify your brand. If your brand has multiple products with distinct identities, it also helps users to easily distinguish product-related content in an instant.

Professionalism: A consistent colour scheme contributes to a professional and polished appearance and demonstrates that your organisation takes its branding seriously, which can improve the credibility of your content.

Brand cohesion: In a collaborative environment like Confluence, where multiple users may contribute to content, consistent colour branding ensures that the visual identity of your brand remains cohesive no matter what.

How to consistently brand Confluence pages

Confluence only offers 18 shades, so unless you’re very lucky, your brand colours are going to be missing. Thankfully, Content Formatting Macros for Confluence comes with a built-in brand palette feature that lets you assign your brand colours and apply them to a range of visual macros in the Content Formatting Macros toolkit.
A Confluence page with pictures, cards, and buttons in consistent brand colours

How to create a colour palette in Confluence

Note: In order to follow these steps, you need to be a Confluence admin. If you’re not one, reach out to your Confluence admin and send them this guide.

1. Download Content Formatting Macros for Confluence.

2. Click the cog icon in the top-right corner of Confluence. This will take you to administration settings.
A user highlighting the Settings cog in the top-right corner of Confluence
3. Select “Manage Color Palettes” in the left-hand sidebar.
A user highlighting “Manage Color Palettes” in the Confluence admin settings
4. From the "Manage Color Palettes" screen, click “Add new palette”.
A screenshot of the colour palette management page in Confluence admin settings
5. Create your palette:

  • Give it a name (something that will make sense to users, such as your brand or product name).

  • Add up to seven colours by pressing the + button. Either add a hex code (with or without #) or select the colour using the eyedropper tool.

  • Choose to share the colour palette with the visual macros by checking the box beneath the colours. You can save a palette without sharing it if it's not yet ready for use.
A gif showing a user adding colours to their Confluence colour palette
6. Press “Save palette”. That’s it! Your new colour palette is ready to use.

⚡ Pro tip: You can also create custom palettes restricted to a space. Just go to your Confluence Space settings > “Look and feel” (in the sidebar) and then set your palette in the “Macro colours” tab.

Brand consistency is just one step

Cohesive brand colours matter, but it’s important to ensure your content itself is engaging and interactive too. Otherwise, users won’t engage with it anyway!

Whether you want to create a Confluence team page or a Confluence knowledge base, our in-depth guides will help you design content that teams will read and remember.

Create engaging, branded pages with Content Formatting Macros

Whatever you’re creating, Content Formatting Macros for Confluence can help you achieve your vision. Discover the benefits with a 30-day free trial:
Written by
A headshot of Zoriana Bogutska
Zoriana Bogutska
Senior Product Marketing Manager
Zoriana has over 12 years of experience in marketing, with 6 of them in product marketing management. As a Senior Product Marketing Manager, Zoriana aims to ensure Kolekti's apps excel by understanding customer needs, solving their problems, and making Kolekti truly the best solution.

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