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5 surveys every successful company should use
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5 surveys every successful company should use

A headshot of Matt Christiansen
Matt Christiansen
8th April, 2024
A survey with a number of boxes ticked attached to a clipboard on a stylised background
A headshot of Matt Christiansen
Matt Christiansen
8th April, 2024
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1. New hire survey
2. Employee satisfaction survey
3. Training evaluation/onboarding survey
4. Event evaluation survey
5. Exit interview survey
How to create a survey for any occasion

Want to create a survey that gets results? Discover 5 essential form types for your business and tips to get started.

How do you create a survey that works for you? We say, get the basics covered, perfect your questions, and relax! Well, that’s the dream. But there are a few steps to get there.

Want to know how to create engaging surveys in Confluence, with no coding required? Learn about Forms for Confluence. Or if you’re keen to learn about the five survey types you should be creating, read on.


1. New hire survey


Why it’s a great survey:
It’s expensive to hire new employees, so you need a new hire survey. You can explore the good, the bad, and the ugly about joining your business, especially if early employee churn is an issue for you.

Sometimes, this survey gets blended in with an onboarding survey, but it’s great to treat them as two areas (joining the business and working in the business) for thorough investigation. Are there improvements that a new hire could identify for you with your application process, response times, or the tasks you set? How does your recruitment process compare to competitors?

Questions to ask in a new hire survey:
Use a mix of question types to acquire qualitative and quantitative data. As well as simple yes/no questions and ratings, use a free-form text box to try to bring the information to life.

Here are some questions to consider:

  • How would you rate our recruitment process (Great, Good, Okay, Average, Poor) and why?
  • How would you rate our interview process (Great, Good, Okay, Average, Poor) and why?
  • Where did you research the business before your interview?
  • How would you describe our response times during the interview process?
  • How would you describe our methods of application and our feedback channels?
  • What were the reasons for choosing the business?
  • Do you have any additional comments?

Tip: How to create a survey for new hires
Our tip when running a new hire survey is to consider breaking it down into multiple questionnaires. We’ve focused on recruitment here, but you might want to dig into team culture, communication, or even technical support and set-up.

2. Employee satisfaction survey


Why it’s a great survey:
An employee satisfaction survey enables you to determine whether employees are satisfied with the work environment and if they are enthusiastic and committed to the company, how they feel about the company, and if they can identify the business goals, culture, or direction.

Questions to ask in an employee satisfaction survey:
An employee satisfaction survey can be broken into smaller mini-surveys that tackle different areas of the employee experience, or you can ask succinct questions to gauge overall satisfaction without as much depth.

Here are some questions to consider:

  • Do you understand the company's vision?
  • Do you understand your role?
  • Have you been given the resources and training for your role?
  • How often do you receive manager recognition?
  • Would you recommend this business to family or friends?
  • Do you feel engaged in your work?
  • Please can you share your view on how we can improve the employee experience?

Tip: How to create a survey for employee satisfaction
Make it anonymous if you can, as responses are more likely to be genuine and helpful. A scared employee, who worries they will be ‘marked down’ for saying the wrong thing won’t speak truthfully, making the data unreliable at best, or redundant at worst.

Read more: 6 essential questions for an employee engagement survey

3. Training evaluation/onboarding survey


Why it’s a great survey:
A training evaluation survey enables your employees to provide feedback on your company training programs or processes.

Training evaluation (which can be included in an onboarding survey) helps you ascertain the time it takes to transform an employee from a total newbie to someone valuable and productive. Understanding this can be key to reducing time scales, in identifying star team members critical for effective onboarding, or changing you delivery methods.

Questions to ask in a training evaluation/onboarding survey:
  • How was your overall experience during onboarding (Great, Good, Okay, Average, Poor) and why?
  • Please share any highlights of the onboarding process. (Free-form text box)
  • How would you rate the resources provided during onboarding (Great, Good, Okay, Average, Poor) and please share additional comments for improvement/change?
  • Please can you describe the culture/company values as you understand them? (Free-form text box)
  • Which of these are the company values? (Checklist)
  • Can you identify any stand-out team members during your training and share how they made the experience for you?
  • Please rate your training expectations versus reality (Exceeded Expectations, Met Expectations, Beneath Expectations).

Tip: How to create a survey for training and onboarding
This can be the easiest employee survey for busy employees to forget to do, so consider making a survey more engaging in the form of a branching scenario! Asking real-life questions about onboarding, such as: ‘You onboarded. Did you get a laptop, notepad, and pen, or just a laptop?’ helps you to see what the experience was actually like.

Have a look at our full guide to branching scenarios to learn more.

4. Event evaluation survey


Why it’s a great survey:
An event evaluation survey is for customers and employees. (We love a dual-purpose survey!) Whether you run regular events for employees or for customers and prospects, finding out how your events stack up against expectations is well worth knowing.

Questions to ask in your event evaluation survey:
  • Would you attend an event like this again?
  • Did the event meet your expectations?
  • What was a highlight for you from the event?
  • What could we do better next time?

Tip: How to create a survey for event evaluation
Send the survey soon after the event so true feelings are fresh in the mind. It can help to diarise or automate your survey so it’s ready to go when you are!

Read more: 5 essential onboarding documents every new hire needs

5. Exit interview survey


Why it’s a great survey:
If an employee chooses to leave, you might not always get the real reason why. Even the bravest employee may falter when in a one-on-one interview, tasked with delivering some home truths. A written exit interview survey allows you to gather feedback and helps you identify any areas for improvement and also provides closure for your employee before they leave.

Questions to ask in an exit interview:
  • Please could you tell us why you are leaving?
  • Could we have done anything to make you stay?
  • Did you voice any concerns to your manager or leadership team, and were you listened to?
  • Did you get enough support from the leadership team in general?
  • Did you feel your goals and objectives and routes to success were clear to you?

Tip: How to create a survey for an exit interview
The exit interview survey can provide valuable information on how to improve the work environment and can identify weak links in management, goal setting, or even onboarding.

Be sure to stress that the exit interview will not negatively affect their reference or how they are viewed internally, and that you aren’t attempting to ‘win them back’, or convince them to stay, but that their real feedback could really benefit other team members.

How to create a survey for any occasion

Now you’ve read about all these great surveys, we're sure you’re keen to give them a try. We can’t blame you. Luckily, the easy way to get started is just a few clicks away.

Our intuitive form builder makes creating a form in Confluence quick and easy.

Get your 30-day free trial of Forms for Confluence by clicking the button below.
Written by
A headshot of Matt Christiansen
Matt Christiansen
Product Marketing Manager
With more than a decade of expertise in digital and product marketing, Matt serves as the Product Marketing Manager for Forms for Confluence at Kolekti. His passion lies in helping teams to effortlessly collect and comprehend user feedback within the Confluence platform.

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