How to create high-impact product homepages in Confluence
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How to create high-impact product homepages in Confluence
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What is a product homepage?
Key elements of a product homepage
Why use Confluence for your product homepage?
How to create a product page in Confluence
Our top 5 tips
Leverage Confluence to design product homepages that capture attention and drive action.
A good product homepage is essential for any business operating in today's digital marketplace. It serves as a digital storefront, offering potential customers a glimpse into the product's features and value proposition.
While we typically think of a product page as an ‘external’ offering aimed at customers, the term is equally applicable for internal applications, helping teams get quick, relevant and up-to-date information about the products and services they work on. It then gets even more exciting when you factor in products like Confluence, allowing you to make customer portals from your own knowledge base, merging the internal and external together into one unified system that empowers everyone to get the information they need faster and more independently.
Let's explore how external and internal product homepages share similarities and how Confluence can be used effectively as a customer portal for self-service support and linking to a company's resources.
What is a product homepage?
A product homepage is a central hub for accessing essential product information, serving both external and internal audiences. On an external website, it acts as a digital sales representative, showcasing a product's features, benefits, and unique selling points. It guides potential customers with clear calls to action (CTAs) towards making informed purchasing decisions or exploring further details.
Internally, a product homepage within a platform like Confluence informs and aligns teams on a product's details and value. It ensures that all team members have access to consistent and reliable information, fostering collaboration and maintaining a unified approach across the organisation.
In both scenarios, the product homepage plays a crucial role in communication, delivering the right information to the appropriate audience.
Key components of a good product homepage design
Several key elements contribute to an effective product homepage:
- Logical layout: A clean and organised layout is crucial.
- Aesthetics: Incorporate header images, formatting, and relevant visuals to enhance the page's look and feel.
- User experience (UX): Ensure users can easily find information through clear navigation and logical page structures.
- Clarity of information: Present information clearly and concisely.
- Calls to action (CTAs): Guide users with clear CTAs, whether directing customers to purchase or linking internal teams to related resources
Why should I use Confluence for product homepages?
A well-crafted service homepage in Confluence serves as an ideal introduction to your business. It allows users to self-serve and gain a comprehensive understanding of your brand without being overwhelmed by technical documentation. It reinforces your brand identity while providing a seamless and intuitive user experience, making it easier for visitors to navigate and find what they need quickly. Additionally, having a centralised starting point for internal teams ensures alignment with key messages and streamlines their search for information, fostering consistency across the organisation.
How can I create a great product homepage in Confluence?
Confluence is a powerful tool on its own, but it becomes even more versatile with the addition of extensions and macros. Mosaic: Content Formatting Macros & Templates offers even greater flexibility, allowing you to create memorable visual content. For instance, you can use the Interactive Banner to highlight important content with a sliding image carousel or add engaging backgrounds to a page. Advanced Cards and the Button macro can be used to emphasise key content and important links, making your pages more visually appealing and engaging.
Advanced Cards (included in Mosaic) are a great way to showcase product features
Improving structure and navigation on your product homepage is essential for a seamless user experience. Mosaic provides tools like Tabs to group related content without cluttering the page, and the Progress Bar to show progress through linked steps. The Advanced Expand feature allows you to nest collapsible sections within tables and other macros, while Numbered Headings automatically number page headings to enhance structure.
Brand consistency is essential, and Mosaic enables you to create and apply preset colour palettes across your Confluence instance or in specific spaces. This ensures that your pages maintain a professional appearance and reinforce brand recognition.
Mosaic lets you set your brand colours for colour consistency across your Confluence pages
Best of all, if you want to reduce the amount of work required to create great-looking product pages, Mosaic comes with templates that provide an excellent starting point.
The Product/Service Homepage Template features a Latest Updates Banner for important announcements, a Featured Resources Section for direct links to essential materials, and a Key Information Section for a concise product overview.
The Product/Service Homepage Template features a Latest Updates Banner for important announcements, a Featured Resources Section for direct links to essential materials, and a Key Information Section for a concise product overview.
The Product/Service Template included with Mosaic for Confluence
5 tips for creating great product homepages in Confluence
- Use clear and concise titles: Help users quickly find and understand the page's purpose with straightforward titles.
- Structure content logically: Organise information using headings, subheadings, and tables to improve readability and clarity.
- Utilise macros and templates: Take advantage of Confluence's built-in features and third-party macros to create visually engaging and well-structured pages, providing a consistent starting point for documenting various aspects of your product.
- Include clear calls to action: Guide users to the next step by linking to related pages or Jira projects.
- Keep pages up to date: Regularly review and update information to ensure accuracy and relevance.
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