Confluence User Persona Example Page
A user persona helps you create a clear, human-centred picture of your target customer. Get inspired by our user persona example page today.
Example pages by Mosaic: Content Formatting Macros & Templates are there to inspire you with what can be achieved in Confluence. Take a look at our example User Persona page and explore our full range of example pages to see what you can do.
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What is a User Persona?
A user persona is a fictional character created to represent the type of person that might use your site, brand, or product. It humanises a target audience by giving them a name, a backstory, and clear goals, allowing teams to design and build with a specific person in mind rather than a vague demographic.
Why should your company create User Personas?
Creating user personas helps your team build better products that are more suited to user needs by:
Fostering customer empathy
A detailed user persona helps teams step into the user's shoes, moving beyond data points to understand their motivations, challenges, and goals on a human level.
Guiding product development
By designing for a specific user persona, product teams can make more informed decisions about which features to prioritise and how they should work, ensuring the end product solves real-world problems.
Aligning cross-functional teams
A shared user persona gives product, marketing, and sales teams a common understanding of the target customer, ensuring consistent messaging and a unified strategy across the entire organisation.
What elements should a User Persona page include?
Visually distinct sections
To create a clear and scannable profile, it’s important to group related information. Using the Background macro helps to create visually distinct sections for demographics, psychographics, and behaviour patterns, making the user persona easy to read and understand at a glance.
Digestible information with cards
To break down complex information like a user's goals, values, and pain points, Advanced Cards are an ideal tool. They present key traits as individual, digestible blocks of information, allowing team members to quickly grasp the most important aspects of the user persona’s character.
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