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Content Formatting Macros for Confluence

Content Formatting Macros for Confluence

Create informative and engaging Confluence pages with this essential macro toolkit.
✔︎ Improve navigation
✔︎ Increase user engagement
✔︎ Add useful context
Three stacked Confluence pages with different colourful layouts

The Confluence app you've been looking for

Ready to dramatically improve the look and feel of Confluence? Content Formatting Macros can help.
Whether you want to improve the way your content looks, keep things tidy and organised or boost user engagement, our suite of easy-to-use tools will help you create visually impactful content in Confluence.

Just some of our amazing customers
ISO 27001 Certified
Atlassian Cloud Fortified
Atlassian Platinum Marketplace Partner

For Confluence Cloud

Discover the must-have toolkit for transforming flat pages in Confluence Cloud.
With Content Formatting Macros for Confluence Cloud, you get unparalleled reliability and stability to support your team as you grow.

🎨 Create memorable visual content

  • Background: Add engaging backgrounds to a page
  • Card: Customise engaging cards to highlight key content
  • Button: Highlight links with a visual button
A screenshot of a Confluence page formatted with visual cards and background

🧭 Improve structure and navigation

  • Interactive Banner: Highlight important content with a sliding image carousel
  • Progress Bar: Show progress through linked steps
  • Tabs: Group related content without cluttering the page
  • Numbered Headings: Automatically number page headings to boost structure
A screenshot of FAQs and support links formatted using Tabs, Cards, and Background macros in Confluence Cloud

💡 Boost user understanding

  • Alert: Visual pop-up alerts that give readers important context
  • Tooltip: Discreetly add extra information to a page
  • LaTeX: Easily insert inline and block LaTeX equations on a page
  • BibTeX Referencing: Add BibTeX-formatted references to your content
A screenshot of a Confluence page formatted with visual cards and background

What could you achieve with Content Formatting Macros?

Get inspired with our range of ready-made pages. You can even copy the macros to your Confluence page to save time!
A gif of three sliding Confluence example pages with formatted with Content Formatting Macros
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( 70 )
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One of the best apps related to Content formatting. We are looking forward for more updates and exciting features as a part of Content Formatting Macros. We have multiple users who use a wide variety of information being stored in Confluence and keeping an organised and feel good factor, combining more macros within a single page - lets us give a compact and clear view of what information we want to look for. Thanks Abi/Ane for constantly supporting us!
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Soundarya S on 10.11.2023
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We were having and issue where the header was not staying locked when the user scrolled through the table. After a couple of days Tony Gough contacted me to say they had put a fix in. What an amazing team. They are very quick to respond to issues and make sure things are good. Mark
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Mark Williams on 04.05.2023
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A very useful set of macros to enhance your Confluence content. I love to play around with it to find new ways to make content more appealing to users.
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Max Foerster on 30.11.2019
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This macro is really good. You have to spend some time to get familiar with it but after this, you realize it is actually powerful. When you can change the background color, add buttons, change the font and the size of the text and add tabs you can transform a boring wiki page into an authentic web page. Awesome!
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Javier Fernandez Sainz on 07.11.2019

For Confluence Data Center

Content Formatting Macros for Confluence Data Center can drive better content structure, an enhanced look and feel, improved user journeys, and integration with other platforms.
The Content Formatting Macros toolkit includes over 40 macros to improve your pages in Confluence Data Center.

Discover some of our most popular macros:
  • Iframe: Seamlessly display a webpage within a Confluence page
  • Button: Create engaging and visual hyperlinks
  • Tabs: A clutter-free way to organise information on your page
  • LaTeX Formatting: Convert LaTeX mathematical language to HTML on your page
  • Dialog: Styled dialog boxes that trigger at the click of a button
  • Footnotes: Insert and display footnote entries on a Confluence page
  • Highlight: Change the background colour to make your content stand out
A browser window showing a Confluence marketing event page

🗂 Get started quicker with templates

Content Formatting Macros for Confluence comes pre-loaded with templates to make page creation easier:
  • Multi-Page Journey: Create several pages for users to follow from start to finish.
  • Space Homepage: An engaging page for users to land on.
  • Finance: Build a report displaying financial performance data.
  • Academic: Embed mathematical formulas and cite works.
  • Blog: Share news and company updates.
  • Software Requirements: Outline how software is expected to perform.
A browser showing an academic Confluence page with page icons below


The intervals shown below aren't exhaustive and are just a guideline of how Content Formatting Macros scales for different teams.
To get an accurate price, please visit the Atlassian Marketplace.
Team sizePrice
25USD 2.00 per user
100USD 2.00 per user
250USD 1.00 per user
1,000USD 0.50 per user
2,500USD 0.15 per user
5,000USD 0.15 per user
7,500USD 0.10 per user
10,000USD 0.10 per user
15,000USD 0.10 per user
20,000USD 0.10 per user
25,000USD 0.08 per user
30,000USD 0.06 per user
35,000USD 0.04 per user
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Data Center
Team sizePrice
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Try Content Formatting Macros for free!

Whether you're on Confluence Cloud or Data Center, you can take full advantage of our powerful content formatting suite for free today.

Frequently Asked Questions (FAQs)

Content Formatting Macros is a complete macro toolkit for creating engaging, user-friendly Confluence pages. It comes with everything you need to improve page structure, add extra context, and boost page design.
Content Formatting Macros for Confluence doesn't store any data.
Extra information for Cloud users: The app is completely hosted on your Confluence instance. Your data doesn't le
ave your instance, and we have no access to any content you place within any of our macros.
For more information on what information we do or don't collect, see Data and Analytics.
Migrated content is rendered in Confluence's legacy editor. It will closely resemble your Server version with slight variations.

You can edit your pages in the legacy editor before converting to the new Cloud editor. Read more on our Converting Content to the New Cloud Editor page.
Content Formatting Macros for Content Cloud already includes some of the most popular Confluence Server macros, and we plan to develop many more.
Unfortunately, current limitations in the Confluence Cloud editor mean it can't support everything. You can learn more here.

The good news is we're working hard to develop exciting new macros exclusive to Confluence Cloud.
If there's a macro you want to see supported in Cloud, or if you have an idea for a completely new one, we want to hear from you! Please send over your suggestions to our app feature feedback page.

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