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Content Formatting Macros for Confluence icon

Effortlessly design better Confluence pages

With Content Formatting Macros for Confluence, you can create visually appealing and well-structured Confluence pages that users love to engage with.
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The Confluence app you've been looking for

Ready to dramatically improve the look and feel of Confluence? Content Formatting Macros can help.
Whether you want to improve the way your content looks, keep things tidy and organised or boost user engagement, our suite of easy-to-use tools will help you create visually impactful content in Confluence.

Custom look and feel

Customise your Confluence pages' user interface (UI) and user experience (UX) with Content Formatting Macros. Now you can change the background colour of a page, add interactive buttons, and insert progress bars to let users know how far through a process they are.
It's now even easier to reflect your brand colours with the colour management feature, which lets you create preset colour palettes to use across all our visual macros.
View and copy our ready-made templates 🎨
A screenshot of a Confluence page formatted with visual cards and background

Structuring and navigation

A well-structured Confluence page can dramatically improve how readers navigate and consume your content. Content Formatting Macros has a powerful range of macros and features that allow you to do just that. Add tabs to your Confluence content to keep long chunks of text out of sight, or use footnotes and tooltips to make referencing easier than ever.

A screenshot of FAQs and support links formatted using Tabs, Cards, and Background macros in Confluence Cloud

For Confluence Cloud

Transform your flat Confluence pages with well-designed documentation, branded pages, and knowledge bases.
With Content Formatting Macros for Confluence Cloud, you get unparalleled reliability and stability to support your team as you grow.
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Structure your content for better navigation

Organise your content and make it easier to navigate.
Use the Tabs macro and Card macro to make content visual and easily digestible. and the Progress Bar macro to help users visualise the steps in a process.
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Make your content pop to boost engagement

Surprise your team and customers with stylish Confluence pages.
Make your hyperlinks more interactive with a Button macro and insert it anywhere on a page, and add use the Tooltips macro to add on-demand information discreetly to a page.
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Add extra context and display academic content

Give your users more context and organise equations on your page.
Use the Footnotes and BibTeX macros to effortlessly add references and display them correctly. Keep users in the loop with the visual Alerts macro, which pops up on pages to give important updates.


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We were having and issue where the header was not staying locked when the user scrolled through the table. After a couple of days Tony Gough contacted me to say they had put a fix in. What an amazing team. They are very quick to respond to issues and make sure things are good. Mark
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Mark Williams on 04.05.2023
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A very useful set of macros to enhance your Confluence content. I love to play around with it to find new ways to make content more appealing to users.
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Max Foerster on 30.11.2019
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This macro is really good. You have to spend some time to get familiar with it but after this, you realize it is actually powerful. When you can change the background color, add buttons, change the font and the size of the text and add tabs you can transform a boring wiki page into an authentic web page. Awesome!
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Javier Fernandez Sainz on 07.11.2019
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I'm big on content formating and this macro is a perfect fit for me. It is the ultimate macro your confluence perhaps needs.
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Poorvi Jhawar on 04.11.2019
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I use two of the company offerings i.e. "Div" and "Tabs" to propagate content to confluence in an automated way via confluence rest APIs. Initially I had some confusion getting this working but I posted a question to the support desk and they provided guidance on how to solve my use case, which now works like a charm. Overall, the support was great and the product offerings are very good too.
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Bhrein Brannick on 19.06.2018
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This is the way to enhance your Confluence use. Great plugin with great support. Thx :)
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Laurent Corbière on 09.03.2018
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Great addon! We use a few of the macros (progress bar, tabs, footnotes) for our customer documentation. Also, the support is quick to address any issues that are found.
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Eric S on 09.11.2017
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This is a really powerful macro that is helping us take our Confluence instance to a much higher level! What's more the support and care offered by the Adaptavist team is second to none. We recently raised a bug with the team and it was addressed professionally and, more importantly, quickly! Other plugin suppliers could learn alot from the Adaptavist way! Highly recommend!
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Daniel Smith on 12.07.2017

For Confluence Server/Data Center

A comprehensive suite of over 40 macros to improve your Confluence pages.
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Highlight and structure Confluence content

Customise the design, structure and navigation of your content to make it stand out.
The Tabs macro can be used to segment content, while the Progress Bar, Buttons, and Tooltip macros can be used to improve the UX.
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Embed external webpages in real-time

The iFrame macro lets you embed external content and webpages such as Google Sheets.
The content can then be viewed inside Confluence in real-time, without the need to switch tabs.
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Ready-made Templates for Confluence Pages

Content Formatting Macros for Confluence comes pre-loaded with several templates designed for common use cases, so you can get started quickly with minimal onboarding.


The intervals shown below are not exhaustive and merely indicate how the price of Content Formatting Macros for Confluence scales to different team sizes.
To get the right price for your organisation, please click through to the Atlassian Marketplace.
Team sizePrice
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Data Center
Team sizePrice
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Team sizePrice
25USD 2.00 per user
100USD 2.00 per user
250USD 1.00 per user
1,000USD 0.50 per user
2,500USD 0.15 per user
5,000USD 0.15 per user
7,500USD 0.10 per user
10,000USD 0.10 per user
15,000USD 0.10 per user
20,000USD 0.10 per user
25,000USD 0.08 per user
30,000USD 0.06 per user
35,000USD 0.04 per user
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Try Content Formatting Macros for Confluence for Free

Whether you're on Confluence Cloud or Data Center, you can take full advantage of our powerful content formatting suite for free today.