Value Proposition Example Page for Confluence

Example pages by Mosaic: Content Formatting Macros & Templates are there to inspire you with what can be achieved in Confluence. Take a look at our example value proposition framework and explore our full range of example pages to see what you can do.

For pages that you can upload directly to your Confluence space and customise as you please, check out Mosaic's templates.

What is a value proposition?

A value proposition is a clear statement that sums up why a customer should choose your product or service over others. It explains the unique benefits your business offers and shows how you solve your customers’ specific problems or meet their needs better than anyone else. Think of it as your promise to customers about the value they’ll get from doing business with you.

Why does your company need a value proposition?

A value proposition makes it simple for your customers to instantly see how your product solves their problem, saves them time, or makes their life easier. No guesswork required.

A collage-style image of a speech bubble with a question mark in it and a lightbulb

In a crowded market, a strong value proposition shows why someone should choose you over the alternatives. It highlights what makes you unique and why your solution is the smarter choice, giving you a clear edge over rivals.

Three arrows hitting the centre of a target

When everyone in your company uses the same value proposition, it keeps teams on the same page. From sales to marketing and customer success, everyone tells the same story, making your brand feel consistent and trustworthy.

A school of fish swimming in the same direction

A value proposition makes it simple for your customers to instantly see how your product solves their problem, saves them time, or makes their life easier. No guesswork required.

In a crowded market, a strong value proposition shows why someone should choose you over the alternatives. It highlights what makes you unique and why your solution is the smarter choice, giving you a clear edge over rivals.

When everyone in your company uses the same value proposition, it keeps teams on the same page. From sales to marketing and customer success, everyone tells the same story, making your brand feel consistent and trustworthy.

A value proposition makes it simple for your customers to instantly see how your product solves their problem, saves them time, or makes their life easier. No guesswork required.

In a crowded market, a strong value proposition shows why someone should choose you over the alternatives. It highlights what makes you unique and why your solution is the smarter choice, giving you a clear edge over rivals.

When everyone in your company uses the same value proposition, it keeps teams on the same page. From sales to marketing and customer success, everyone tells the same story, making your brand feel consistent and trustworthy.

What elements should a value proposition framework include?

Our example value proposition framework is made up of nine sections organised in tabs for easy navigation. These are:

Value proposition statement
Who is it for?
Customer problems
Solution and core benefits
Differentiators
Proof points
Messaging summary
Call to action
Review and approval

Let’s explore a few of these sections in more detail:

The top half of Mosaic's value proposition framework for Confluence, showing the heading in a blue background, instructions for use, an overview of the page, and some of the tabs, with the 'Who is it for?' tab open.

Value proposition statement

At the heart of every value proposition is a clear, simple statement that explains what your organisation offers and why it matters. Avoid using fancy jargon or long-winded explanations - it’s about being upfront and easy to understand. A strong value proposition statement should answer the question most customers have straight away: “Why should I choose you?”.

Proof points

Your value proposition statement should be grounded in real experiences and proven impact. Demonstrate this by showing the evidence behind your claims. Share quotes from happy clients, impressive statistics, and endorsements from analysts. If evidence is hard to come by for one of your claims, consider tweaking your statement.

Messaging summary

Finally, a messaging summary gives your teams a toolkit of key points to use in conversations, campaigns, and content. It acts as a handy reference so that everyone, from sales to support, uses the same consistent language. This not only builds trust with customers but also makes sure your brand identity stays strong and aligned across every touchpoint.