How to create a Confluence blog post in seconds
Share on socials
How to create a Confluence blog post in seconds
Jump to Section
Jump to section
TL;DR
1. Confluence blog post or page?
2. How to enable blogs in a space
3. How to create a blog post
4. Using a blog template
5. How to share your blog
6. Tips for engaging blog posts
Keep your organisation in the loop! Here’s how to create a blog in Confluence and make sure users actually read your updates.
If you want to share engaging, timely updates within Confluence Cloud, an internal blog is a great starting point.
While there are key differences between standard pages and blog posts (which we’ll explore below), the creation process is very similar. For advice on layout and structure, our guide to creating the best Confluence pages offers plenty of handy tips.
TL;DR: Creating a blog in Confluence
Eager to start getting words on the page? Here's a quick summary of how to get your blog up and running:
- Pages vs Blogs: Pages and blogs work very similarly, but blog posts live under their own dedicated “Blogs” section of the sidebar, keeping them separate from your other content.
- How to create a Blogs area in your space: In your space settings, select “General” > “Features” and toggle on Blogs.
- How to quickly create a blog post: Head to your space and click “+ Create” > “Blog” in the top bar (or use the keyboard shortcut).
- Start with a template: If you’re not fussed about creating blog posts separately in the dedicated “Blogs” area, you can keep a consistent blog format with a template. Simply create a new page, click “Templates” at the bottom, and search for ‘blog’ to use a pre-formatted layout.
- How to make it engaging: Avoid walls of text by adding visual elements, using Cards for related links, and hiding extra context inside collapsible sections.
- Save time with Mosaic: Use Mosaic for Confluence's custom templates and formatting macros to build branded, highly readable blog posts in minutes.
What's the difference between a Confluence page and a blog post?
The most obvious difference between pages and blogs in Confluence is where they live. Confluence pages (as well as live docs, databases, and whiteboards) sit under the “Content” area in your space sidebar, whereas blog posts have their own dedicated “Blogs” area. This is to help keep news and updates easier to find among your regular Confluence documentation.
Other features unique to Confluence blogs:
- Unlike standard pages, you can’t nest them under each other or rearrange them. Blogs are automatically sorted by date and grouped by the year they were published.
- While users can comment on any Confluence page, blog posts naturally encourage interaction, allowing readers to easily share feedback and discuss company news.
- Blog posts are the ideal format for sharing timely information, such as project updates, team announcements, event summaries, or reflections.
- Unlike Confluence pages, you can’t create blog posts from a template. This unfortunately means that adding consistent branding to blog posts is a little trickier, as they need to be built from scratch.
While both pages and blog posts are used to share content, pages are generally designed for structured documentation and long-term knowledge sharing. Blog posts, on the other hand, are built for easy-to-digest updates, news and time-sensitive information.
How to enable blogs in your space
Not every space supports blog posts as standard. If you don’t already have a “Blogs” area in your space sidebar, it’s easy to add one. Note: You’ll need space admin permissions to do this.
- In the space sidebar, click the three dots (...) beside your Confluence space name.
- Select “Space settings” from the dropdown menu.
- In Space settings, select “General” > “Features”.
- Toggle Blogs on.
How do you create a blog post in Confluence?
In Confluence Cloud, you can draft a blog post in seconds. Here's how:
- Head to the Confluence space where you'd like to create your blog post.
- In the top bar, select + Create > Blog.
Can’t see the option to create a blog? Your space probably has Blogs disabled. If you’re a space admin, check out our steps on toggling the Blogs area for your space.
Did you know?
You can quickly create a blog post with a keyboard shortcut! Just type Ctrl + Alt + Shift + B (Mac) or Ctrl + Alt + Shift + B (Windows).
How to create a blog post with a Confluence template
If you want to keep brand consistency across your pages, there’s a small problem: you can’t use templates with Confluence’s blog format. However, if you don’t mind keeping your blogs under the normal “Content” section of your space, you can use a template on a normal Confluence page and treat it like a blog post instead.
Here's the simple five-step process for creating a blog post using one of Confluence's built-in templates:
1. From your chosen space, click + Create > Page in the top bar.
2. Click the Templates button at the bottom of your blank page.
3. In the right-hand Templates sidebar, search for ‘blog’.
4. Select one of the available blog templates, such as the introductory blog (which is perfect for onboarding new team members).
5. Once you’ve finished writing and formatting your content, hit Publish in the top-right corner to send your post live.
Organisation tip: If you’re creating blog posts with Confluence’s standard page format, create a folder in your “Content” area dedicated specifically to blog posts. This will help keep them neat, tidy, and separate from the rest of your documentation.
How to get your blog posts seen by everyone
With your blog set up, you now need a strategy to keep everyone informed. Where’s the point in broadcasting to an audience of one?
The bad news: Confluence Cloud doesn’t have a “broadcast to all users” button, so getting eyes on your blog takes a bit more strategy. Here are a few ideas:
- Keep your blog in a global space that everyone can access: Try to avoid hiding updates in a place people aren’t likely to visit (or may not have permission to view in the first place).
- Bulk add watchers: Rather than hoping for users to watch your space one by one, you can add them yourself. Even better, head to Confluence’s admin settings, create a group that includes every user, and then add it (using @) under your watch settings.
- Integrate Confluence with Slack: If your organisation uses Slack, you can connect it to Confluence, then set up a channel that alerts everyone when a new blog post is created in a space. Handy!
How do you create more engaging blog posts in Confluence?
Visuals make a huge difference to user engagement. Research in the Journal of Marketing Research found that, in social posts, images are considerably more likely to attract immediate attention than text alone.
Confluence blog posts can quickly turn into intimidating walls of text that people barely skim, let alone actively read. To get your team to engage with your updates, break up the copy and add some visual interest.
Incorporating structural elements, such as Confluence macros, instantly makes your blog post feel more branded, scannable, and engaging. Here are some best practices:
- The basics: Always include a clear title, the author's name, and relevant images or banners to set an inviting tone.
- Visual links: If you want to share other resources in your blog post, use cards as highly clickable, visually appealing links.
- Hide the clutter: If you have extra content or deep-dive data that not everyone needs to read, tuck it away neatly inside a collapsible section or a tooltip.
💡 Pro tip
Want to standardise your blog format? Mosaic for Confluence comes with over 40 templates, including an engaging Confluence blog post template.
Try the template with your 30-day free trial of Mosaic:
Frequently asked questions (FAQs)
Does every Confluence space have a Blogs section?
Not necessarily—it depends on how your spaces are configured. While personal space automatically includes a Blogs section, its availability in other spaces depends on whether Blogs is enabled. If you’re a space admin, it’s easy to turn it on from “Space settings”.
I'm creating a Confluence space. How do I add a Blogs area?
When building a space from scratch, you can customise the features that are available in step two of the space creation screen. Blogs are toggled off by default, so just click to enable them.
Why should I add a blog to a Confluence space?
A blog is a handy way to keep many members of your organisation in the loop at once. Add a blog to spaces where you need to share relevant updates, such as company news in an intranet space or release notes in a documentation space.
What formatting elements are useful for Confluence blog posts?
Elements such as images, headings, and dividers can help break up long text and keep your users’ attention. For more advanced formatting and to add consistent branding to your blog posts, we suggest macros included in Mosaic for Confluence, such as Tabs and Advanced Cards. These macros keep your text organised in a visually engaging way and are perfect for branded company spaces like intranets, knowledge bases, and documentation.
Related Content
Written by
Related Content